Guys,
Tot i just share with you all, to watch world cup live online...go here:
http://www.watch-free.tv/watch-live-tv-sports-online/
U will den see the matches on live and click video (red button)...there is lot of links for u to chose...just click anyone to watch the live match. Personally, i prefer veetle channel cos the streaming is beta and got multi channels to watch. Once u got disconnected, just click the top channel icon and look out for other live matches. U will need to install the player thou.
http://www.veetle.com/index.php/listing
Enjoy....Oh ya, in order to enjoy smooth streaming, u need to hv a high speed connection at home. Veetle show most HD quality format, else just look for lower bit rate channel.